Guayabera Lifestyle

We are a team of Italian entrepreneurs from Parma , passionate about authentic and original clothing. Since 1999 , we have been studying and developing Cuban guayaberas , exploring the history of a garment deeply rooted in tradition. Our commitment is focused on revitalizing this iconic piece, enhancing its quality, elegance and contemporaneity.

Guayaberas embody Cuba’s rich cultural heritage, with roots dating back to 1820 in Sancti Spíritus. They stand out for their impeccable tailoring ; each guayabera is made from 37 pieces of fine fabric and features four convenient pockets, as well as the typical design with the characteristic pleated stripes (alforzas) on the front and back. This garment represents a style that celebrates elegance, comfort and a passion for the finer things in life.

Wearing a guayabera while sipping a Daiquiri and enjoying a Habano in a cozy environment is not just a statement of good taste; it is an expression of identity and pride in one's cultural roots. Whether it is a formal event or an informal gathering, this combination reflects the taste and appreciation for historical heritage.

Since 2008, we have proudly represented the prestigious Cohiba Atmosphere brand, which allows us to showcase the essence of guayabera throughout the world .
This collaboration with Habanos SA has allowed us to highlight a garment of great interest and refinement.